In relation to the principle of “less is more”, a good tip in designing a logo is to make the message subliminal. This is why a cluttered logo is never effective. People seem to consciously reject a design that has too many details. With a less cluttered and simple logo, the whole mechanism becomes subliminal. When this happens, one has already processed the design before he even has the time to reject it.
If you want custom logo design, always remember that the simpler, the better.
The logo design can make or break a brand. One of the best tips on how to design a logo is to keep the layout clean and clutter free. Designing the logo can be challenging and takes some inspiration as it is a bit hard to find the balance between impact and simplicity. It is the job of a logo designer to come up with a layout that the public can digest in less than second and something that will stick to their mind long after the initial exposure. Logo design
A good logo designer knows that logos for sale need not tell the whole company story. Aside from this being very hard to achieve, attempting to translate every aspect of the business in a graphic when designing the logo can result to a logo design that nobody understands. Most people don’t spend more than 2 seconds looking at a logo, even if it is new.
Designing the logo can be dealt with in two ways—it’s either you make it obvious or you make it totally irrelevant. If you think about the most successful logos in the world, you’d discover that most of them have a logo design that has absolutely nothing to do with their business. Computer logos, for example, are mostly counterintuitive—at least the most popular ones. Think about the computer logo design of your laptop or PC. The HP logo for example does not rub the public with computer visuals. In fact, the HP logo is among the simplest in the world and is one of the most instantly recognizable. The same is true with other computer logos like the Dell logo.
L KerterOn 1/14/2015 12:00:00 AM
Then there’s the legendary Apple logo. The Apple logo is some stuff of legend that every logo designer should aim for. First of all, the company name is genius, which makes the logo design even more effective. The appeal of the emblem lies on the fact that it is a fun design—totally unexpected, absolutely apart from other computer logos, and is associated with something good, tempting, and juicy. It’s like there is always something new about the brand and that it will never be out of style.
The logo’s irrelevance to the business sends a message that it is not just any other brand of computer and it works like a charm.